How it works
Find your calendar link you
An iCal feed, your WordPress events calendar, or event pages with schema.org data — see the options below.
Submit it with the form you
We check it straight away and show you how many upcoming events we found. If something's missing, we tell you what.
We review your submission
A person at shou reviews every calendar before anything is published, usually within two working days. We may email you with a question.
A trial import
After approval, we read your calendar once more without publishing, to make sure dates and places come through correctly.
Your events go live — and stay current
From then on we read your calendar every day: new events appear, changes follow, and events you remove disappear from shou.
Which calendar link?
Pick whichever you already have. Not sure? Paste your agenda page's address — if it links to a calendar feed, we'll find it.
An iCal feed
Ends in .ics or starts with webcal://. Most tools can publish one:
- Google Calendar: Settings → your calendar → "Public address in iCal format" (make the calendar public first)
- Outlook: Calendar settings → Shared calendars → Publish → ICS link
- Event plugins and ticketing systems: look for "iCal", "ICS", "Subscribe" or "Export"
WordPress with The Events Calendar
Just give us your website address. We read the plugin's built-in public feed, with images, prices and categories.
Event pages with schema.org data
If your event pages carry schema.org Event markup — the structured data search engines use for event listings — give us your agenda page. Bonus: the same markup helps your events show up in search results.
What we need
- Public events that anyone can attend — no private, internal or members-only events.
- At least 10 upcoming events in the next four months.
- For each event a title, date and place; ideally also a start time, a description, an image and a link to tickets or details.
- You run the venue or organise the events, or you're authorised to share the calendar.
What appears on shou
- The title, date and time, place, description and image from your calendar — with the description translated so visitors can read it in their language.
- A link back to your own event page or ticket shop. We never sell tickets; visitors book with you.
- We may shorten long descriptions, set the category, and merge your listing with the same event from another source so it appears once.
Submit your calendar
Questions
Does it cost anything?
No. Listing your events on shou is free.
How often are my events updated?
Every day. New events appear, changed events are updated, and events you remove from your calendar disappear from shou. Mark an event as cancelled in its title, and shou shows it as cancelled.
Do you sell tickets?
No. Each event links back to your own page or ticket shop, where visitors book.
What if I don't have a calendar feed?
Most calendar tools, event plugins and ticketing systems can publish one — look for iCal, ICS, Subscribe or Export. If yours can't, write to us and we'll look at other options.
Can I pause or remove my calendar?
Yes, any time — email events@shou.be and we'll pause the import or remove your events.
My city isn't on shou yet.
Submit anyway. We review every calendar, and keep yours ready to switch on when shou covers your area.