Belgium events · AI concierge for hotels

The easiest way to make every stay more memorable.

Your hotel's own local concierge — in 7 languages.

Your guests discover concerts, restaurants and hidden gems in their own language — while your reception answers fewer repetitive questions. No app to download, nothing to maintain.

The shou concierge running in a guest's browser — This week and Ask the concierge tabs with local event suggestions.

40 seconds: the stay your guests will remember.

The questions your reception answers every single day

  • "What should we do tonight?"
  • "Any good restaurants nearby?"
  • "Is there live music this week?"
  • "What can we do with the kids?"
  • "Any free activities today?"
  • "Where's the nearest supermarket or pharmacy?"
📱
Now guests scan one QR code — and the concierge answers instantly.

Your reception closes. Your concierge doesn't. Available 24/7, in 7 languages.

“We don't sell hotels another app. We give every hotel its own digital concierge — trained specifically for its guests and its neighbourhood.”

First month free €99/month First month free · No setup fee · Ready in 24 hours · Cancel anytime

Your branded concierge, live in your rooms within 24 hours — in 7 languages.

Designed for
Boutique hotels Business hotels Apart-hotels Serviced apartments Hostels B&Bs

One QR code. Thousands of experiences.

Place a QR code in every room. Your staff does nothing — everything updates automatically.

🧳
Guest arrives
No app to download
→
📱
Scans the QR code
In the room or at reception
→
💬
Asks in their language
7 languages, 24/7
→
🗺️
Discovers Belgium
Concerts, culture, hidden gems
→
⭐
Leaves a happier review
A stay they remember

Guests scan, ask in their own language, and discover concerts, culture, restaurants, family activities and hidden gems nearby. Everything updates automatically. Your staff does nothing.

🖨
Every room gets a print-ready guest cardYour logo, your theme and a QR to your page — ready to print and place. No design needed.
Preview the card →
Not another chatbot

Unlike ChatGPT, your concierge already knows

It's trained on your hotel and your neighbourhood — so guests never get a generic answer a search box could have given them.

Guests don't search. They just ask.
🏨Your hotel & services
🍽Your restaurant & bar
💆Your spa & amenities
🚆Nearby transport
🎭Tonight's local events
💬Your FAQ & house info
📍Your neighbourhood
🌍In 7 languages

Where shou fits

Your guests already use these. None of them know your hotel.

Google Maps

Finds places on a map.

Tripadvisor

Shows reviews of places.

shou

Answers your guests' questions.Knows your hotel.Knows what's on tonight.

Give every guest a local concierge

Available 24/7 in 7 languages — a premium experience that runs itself.

🌍

Guests feel at home

International visitors get recommendations in their own language, instantly.

⭐

Better reviews

Memorable nights out turn into happier guests and better ratings.

👩‍💼

Less pressure on reception

Staff answer fewer repetitive "what's on tonight?" questions.

⚡

Updated hourly

Live recommendations refresh automatically — never a stale brochure.

🏨

Branded for your hotel

Your logo, your neighbourhood, your links — not a generic app.

Questions your guests will ask

Real questions — in the language they actually think in.

Was kann man heute Abend in Brüssel machen?
Quelles activités gratuites y a-t-il ce soir ?
¿Dónde escuchar jazz cerca del hotel?
Best family activities tomorrow?
Zijn er leuke festivals dit weekend?
Dove ascoltare buona musica stasera?
Куди сходити сьогодні ввечері поблизу готелю?

Answered instantly. In their own language.

Before vs. after

The same reception desk — a completely different guest experience.

Today
With shou
Printed brochures
Live recommendations
English-only information
7 languages
Staff answer the same questions daily
AI concierge, available 24/7
Static lists
Hourly updates
Generic tourist advice
Personalised suggestions
Generic for Brussels
Near your hotel

The kind of night your guests will remember

“

We had no idea there was a candlelight concert five minutes from our hotel.

“

The suggestions were better than anything we'd have found ourselves.

“

We discovered places we never would have found on our own.

Illustrative of the guest experience shou is built to create — not actual reviews.

Every hotel gets its own concierge

Each hotel gets its own set of scrolls — cherry-picked for its guests. Items marked hotel link to your own services or recommended points of interest.

Business hotel

For the corporate traveller

Just out of a 6pm meeting — they open the concierge and find afterwork drinks, live jazz and somewhere good for dinner.

  • This week near the hotel
  • Afterwork drinks hotel
  • Networking events
  • Fine dining hotel
  • Live jazz
  • A relaxing evening

Family hotel

For guests with kids

A rainy afternoon with restless kids — they find indoor play, a hands-on museum and a nearby park.

  • Activities with children
  • Free attractions
  • Museums hotel
  • Parks & playgrounds hotel
  • Indoor activities
  • This week near the hotel

Luxury hotel

For the discerning guest

A free evening ahead — they find a Michelin table, a classical concert and a quiet cocktail bar.

  • Michelin restaurants hotel
  • Classical music
  • Cocktail bars hotel
  • Private experiences
  • Art exhibitions
  • This week near the hotel

Young travellers · hostel

For the explorer on a budget

New in town on a budget — they find free events, techno tonight and where everyone's heading.

  • Techno tonight
  • Free events
  • Student parties
  • Cheap eats hotel
  • Meet new people
  • This week near the hostel

What your hotel gets

A branded page at shou.be/hotels/your-name — two tabs for your guests, and a private dashboard for you.

1 · Your branded concierge page

  • Your logo & welcome message, in 7 languages
  • A static map of your neighbourhood
  • Your own links — restaurant, spa, booking, services
  • “This week near my hotel” — a live scroll of top-rated events nearby
  • Cherry-picked scrolls — the sections that fit your guests, from the shou This Week engine
  • Recommendations that update every hour, automatically

2 · AI concierge for your neighbourhood

Built on the shou app — guests can ask anything, any time, in any language:

What should we do with the kids tomorrow? Where should we eat tonight? Best jazz near our hotel? Is there a laundry nearby? The most authentic Belgian experience within walking distance? Where can I watch football tonight?

Dining, bars and errands are answered with your own picks — not a generic map. Questions about the hotel itself point guests to reception.

Your picks — not a generic map

Curate your own favourites once — dinner, coffee, a bakery, a bar. When a guest asks, the concierge answers with your places, nearest first, in their language.

The shou concierge answering a guest's coffee question with the hotel's own picks — Stella Coffee, Darjeeling Garden and Chez mon ex, each with a photo, rating, distance and walk time — plus a map of where they sit near the hotel.
  • You choose, per category. Dining, coffee, bakeries, bars — add the spots you'd actually recommend, once.
  • Answered from your list. "Somewhere for dinner?" returns your picks — photo, rating, distance and walk time — not a cold search.
  • Blended when it fits. "Breakfast?" pulls your bakeries and coffee together as morning spots.
  • Graceful fallback. No pick for something? The concierge finds the best-rated option nearby — and hotel questions point to reception.

Make it unmistakably yours

Your page, your look, your voice — set once in the dashboard, live instantly. No designer, no code.

Six themes

Warm, Nordic, Botanical, Mediterranean, Bold or Boutique — pick the mood that matches your hotel.

HostConciergeBriefPlayful

Four voices

From a warm host to a formal five-star concierge or a playful local — choose how it speaks. It carries across all 7 languages.

m

Your logo

Pull it straight from your website in one click, or upload your own. It sits as the badge beside your name.

Cover photo & links

Add your own hero photo and your links — restaurant, spa, booking, services. Guests see your brand, not ours.

The same recommendation, in each voice — a guest asks "Where should we eat tonight?"

Host

"We love Bibim just around the corner — we always send our guests there."

Concierge

"Certainly — may I suggest Bibim, a short stroll from the hotel."

Brief

"Bibim — 340 m, 5 min walk. Rated 4.7★."

Playful

"Ooh, you'll love Bibim — five minutes away and always buzzing."

And a dashboard only you can see

What your guests asked, your plan, your invoices. Nothing to install — you sign in with your work email, no password to remember.

What your guests asked

Example view

Last 30 days · counts by topic only — never the questions themselves.

Dinner
24
What's on
18
Things to do
12
Bars
9
Pharmacy
7
Couldn't answer: Breakfast (9×) · Parking (5×)
Languages your guests ask in
English · 34% French · 24% Dutch · 18% German · 14% Other · 10%

No hotel has ever had this list. The topics your page couldn't answer are flagged, and you see which languages guests ask in — so you know what they keep coming to your desk for. Counts by topic only; the questions themselves are never stored.

Your guest page

Scan it — this one is live.

QR code opening the shou demo concierge page
shou.be/hotels/your-hotel

Download the code, or print the ready-made guest card for the room.

🖨 Printable guest card

Your plan

Concierge LiteActive
€99 / month + VAT · renews monthly
Change plan →

Invoices

2026-1007 · AugustPDF ↓
2026-1004 · JulyPDF ↓

Belgian VAT invoices, issued automatically on payment. Nothing to chase.

See it live

Try the engine that powers every concierge. Your hotel gets its own branded version.

shou.be/hotels/sample

A real, live hotel page — scroll and tap around inside it. This is exactly what your guests would get.

Open the full page ↗

See it on real hotels

Live concierge pages we've built for hotels around Belgium. Tap any to open the real thing.

Built in Belgium, for Belgium

shou tracks 20,000+ events across Belgium and helps locals and visitors discover what to do, every single day.

We're now bringing that experience into hotels.

20,000+ events1,500+ every week7 languagesUpdated hourlyEvery major Belgian city

Worth €99 a month?

One quiet upgrade to every stay — and to every shift at the front desk.

⭐One extra 5-star review a month
🛟One bad review quietly avoided
⏱~20 minutes back at reception, every day
🍸More guests discovering your own bar & restaurant

Any one of these pays for it. You get all four.

First month free for new hotels

No setup fee, no commission — just your hotel's own AI concierge. Better guest experience, zero maintenance, cancel any time.

First month free · No setup fee
€99 / month + VAT
First month free for new hotels — then €99 / month, cancel any time
Covers continuous event updates, AI improvements, support and unlimited guest usage.
This is our Lite plan (city events). Pro (€199/mo) adds your hotel's own guest questions — breakfast, parking, spa; Enterprise (€399+) adds integrations. Compare plans →
  • Branded concierge page in 7 languages
  • Custom scrolls curated for your guests
  • AI events concierge, 24/7
  • Hourly automatic updates — nothing to maintain
  • QR codes & a print-ready flyer
  • Personalized setup & onboarding
  • Fast, human support
  • Cancel any time
Get started — first month free
No setup fee and no commission. New hotels get their first month free — then just €99 / month + VAT, cancel any time. See full pricing & FAQ →
🛡️

Your first month is free

Try shou with your real guests for a full month, on us. No setup fee, no contracts — if it's not for you, cancel any time.

✓ No contracts✓ No long-term commitment✓ Cancel anytime

What happens next?

From "yes" to live in your rooms — usually within a day.

  1. Tell us about your hotel. A 2-minute form — name, location and the links you'd like to feature.
  2. We build your branded concierge — usually within 24 hours.
  3. You receive your QR codes and a print-ready in-room flyer.
  4. Place them at reception or in the rooms.
  5. Guests start using it immediately — no app, no training, nothing to maintain.
First month free

Give your guests their own concierge.

Turn every room into a local concierge. Tell us about your hotel and we'll set up your branded page — usually within a day. Your first month is free.

Get started →

Prefer email? Write to hotels@shou.be.