Your hotel's own local concierge — in 7 languages.
Your guests discover concerts, restaurants and hidden gems in their own language — while your reception answers fewer repetitive questions. No app to download, nothing to maintain.
40 seconds: the stay your guests will remember.
Launching with Belgium's first pilot hotels — independent, boutique, serviced apartments & B&Bs.
Place a QR code in every room. Your staff does nothing — everything updates automatically.
Guests scan, ask in their own language, and discover concerts, culture, restaurants, family activities and hidden gems nearby. Everything updates automatically. Your staff does nothing.
Available 24/7 in 7 languages — a premium experience that runs itself.
International visitors get recommendations in their own language, instantly.
Memorable nights out turn into happier guests and better ratings.
Staff answer fewer repetitive "what's on tonight?" questions.
Live recommendations refresh automatically — never a stale brochure.
Your logo, your neighbourhood, your links — not a generic app.
Real questions — in the language they actually think in.
Answered instantly. In their own language.
The same reception desk — a completely different guest experience.
We had no idea there was a candlelight concert five minutes from our hotel.
The suggestions were better than anything we'd have found ourselves.
We discovered places we never would have found on our own.
Illustrative of the guest experience shou is built to create — not actual reviews.
Each hotel gets its own set of scrolls — cherry-picked for its guests. Items marked hotel link to your own services or recommended points of interest.
Just out of a 6pm meeting — they open the concierge and find afterwork drinks, live jazz and somewhere good for dinner.
A rainy afternoon with restless kids — they find indoor play, a hands-on museum and a nearby park.
A free evening ahead — they find a Michelin table, a classical concert and a quiet cocktail bar.
New in town on a budget — they find free events, techno tonight and where everyone's heading.
A branded page at shou.be/hotel/your-name — with two tabs.
Built on the shou app — guests can ask anything, any time:
What should we do with the kids tomorrow? Best jazz near our hotel? Free activities this evening? Indoor things to do today? The most authentic Belgian experience within walking distance? Where can I watch football tonight?Try the engine that powers every concierge. Your hotel gets its own branded version.
Brussels centre
Open demo →business guests
Open demo →young travellers
Open demo →Or preview the in-room print flyer →
shou tracks 20,000+ events across Belgium and helps locals and visitors discover what to do, every single day.
We're now bringing that experience into hotels.
Reserved for our first five pilot hotels: we waive the setup entirely, you help us shape the product. Better guest experience, zero maintenance, cancel any time.
If you don't feel shou improves your guests' experience in the first month, we'll refund that month — no questions asked.
From "yes" to live in your rooms — usually within a day.
Turn every room into a local concierge. Tell us about your hotel and we'll set up your branded page — usually within a day.
Apply to the pilot →Prefer email? Write to hotels@shou.be.