After a brat summer in which Charli XCX populated Instagram feeds with her album and took over everyone's AirPods, her biggest challenge turns out not to be success itself, but holding onto it. In The Moment she plays an exaggerated version of herself: a pop star who gets entangled in the expectations of the public, record label, and her own perfectionism. What begins as an ironic look at the machine behind the mega-star derails into a claustrophobic nightmare in which artist, alter ego, and marketing construct increasingly coincide with one another.
With this refreshing take on the concert film, Aidan Zamiri Charli translates stroboscopic concert aesthetics into film language. His delightfully unhinged satire of celebrity culture is a Russian roulette of flashing lights, hyped-up concert footage, and a hefty dose of self-deprecation. At the same time, this baroque behind-the-scenes asks how artists stay afloat in an ecosystem that always wants more, until the hype shifts to something new yet again.